Don Johnson’s Cumberland Motors – Your Trusted Ford Dealer near Rice Lake, WI — Shop, Finance, and Trade with Confidence
If you are searching for a Ford Dealer near Rice Lake, WI that makes every step of buying, financing, and servicing a vehicle feel straightforward and supportive, you are in the right place. At Don Johnson’s Cumberland Motors, our mission is simple — deliver a personal, transparent experience that respects your time and helps you make a decision with confidence. Whether you are comparing SUVs for family life in Barron County, eyeing a truck that can haul your fishing gear to the Rice Lake landing, or exploring an electric option for your daily commute, our team is ready to help.
We are proud to be a local, fifth-generation family dealership that understands how people around Rice Lake really drive — from quick hops along US 53 and County Road O to longer trips across the region. Our guest-first approach means you can expect clear answers, product expertise, and options that align with your goals. We are also a convenient resource for neighbors across Barron County, serving Almena, Clear Lake, and Shell Lake as well.
Why drivers around Rice Lake choose our dealership
Choosing a dealer is about more than a test drive. It is about trust, follow-through, and having a knowledgeable guide from the first question to the final handshake. Our non-pressured environment keeps the focus on your needs. You will work with product specialists who know Ford vehicles inside and out — from Ford Co-Pilot360 safety features to available BlueCruise hands-free driving — and who are trained to listen, not to push. Expect thorough walkarounds, technology demos at your pace, and test drives on the types of roads you actually use.
We take pride in offering a robust selection of new Ford models and quality pre-owned options. If you are exploring trucks, you will find work-ready capability for farms, jobsites, and weekend projects. If you are shopping for an SUV, our team can help you compare space, tech, and capability — whether you are considering the agility of a compact option for Rice Lake errands or the versatility of a three-row for family trips. Love the outdoors? Ask us about Bronco® and its G.O.A.T. Modes® drive settings that help you tailor traction for varied terrain.
Inventory depth and custom-order options
Seeing the right vehicle in person matters. We keep a wide range of trims, packages, and colors across popular Ford nameplates so you can compare side by side. If your perfect configuration is not on our lot, we make custom ordering simple — choose your preferred model, drivetrain, tech features, interior, and more, and we will keep you updated through arrival. Shoppers who prefer pre-owned will find carefully vetted vehicles, including options with service history and available manufacturer-backed programs for added confidence.
- Personalized guidance: Sit down with a specialist who clarifies your must-haves and nice-to-haves, then narrows choices efficiently.
- Streamlined test drives: Experience the vehicle on local routes that reflect how you actually drive — city streets, county roads, and highway stretches.
- Upfront process: We outline steps, timelines, and paperwork so you always know what comes next.
- Flexible appointment options: In-store, by phone, or digitally — we meet you where you are most comfortable.
- Digital convenience: Explore inventory, start your trade-in, and begin financing from home to save time at delivery.
Financing made clear — buy or lease with confidence
Your goals drive the recommendation. Looking for lower monthly commitments and the latest features every few years? Leasing could be a great fit. Want unlimited miles, long-term value, and the ability to customize? Financing to own might be the better path. Our finance team will walk you through both approaches and help you decide based on your lifestyle, anticipated mileage, and plans for the vehicle. Start with a secure online application and a quick payment estimate, then review options in person or virtually at your convenience.
Business owners around Rice Lake rely on us for straightforward solutions as well. From commercial trucks to fleet-friendly SUVs, we can align funding strategies with your operational needs. Ask about programs designed for business use — and, as always, consult your tax professional to understand what may apply to your situation.
Trade in — fast valuations and a smooth handoff
Trading in should be simple and fair. We provide market-driven appraisals backed by real-time data and local insight. Share your vehicle details online for a quick estimate, then bring it in for a final, in-person review. We handle lien payoffs, necessary documents, and title work to make your upgrade seamless. If you are new to the process or have a payoff on your current vehicle, we will explain the steps clearly so there are no surprises.
Service, parts, and collision support you can count on
Keeping your vehicle in peak condition matters — especially when your weekdays can swing from quick Rice Lake errands to regional highway miles. At Don Johnson’s Cumberland Motors, you will find OEM- and ASE-Certified technicians, factory diagnostic tools, and maintenance plans that protect long-term performance. Plan routine visits for oil changes, tire rotations, and multipoint inspections, and schedule repairs or software updates when needed. We also offer collision services, and, when available, pickup and delivery or loaner options to keep you moving.
Local roads can present everything from loose gravel to sudden stop-and-go traffic. Our service advisors can recommend the right tires for your driving mix, share brake and battery maintenance intervals that match your commute, and help you get the most from driver-assist technologies. If you prefer to do part of the work at home, we can help you order the right parts and accessories to fit your vehicle precisely.
A local partner for everyday life around Rice Lake
From early-morning commutes to Barron or Cameron to weekend trips with a small fishing boat in tow, the right Ford makes daily life easier. Trucks with confident towing manners, SUVs with versatile cargo solutions, and EVs with intelligent connectivity — our team will show you options that fit your routine. We take the time to match capability to your real-world needs, whether that is AWD confidence for varied road surfaces, driver-assist features for long stretches on US 53, or cabin space that makes family travel more relaxed.
Frequently Asked Questions:
How close are you to Rice Lake, and what makes the drive worthwhile?
We are an easy trip from Rice Lake with straightforward routes and ample on-site parking. The visit is worthwhile because you can compare trims and features side by side, work with product specialists who know Ford systems in depth, and finalize financing and trade-in details efficiently.
Can I start the buying process from home?
Yes. You can explore inventory, begin your trade-in, and start a secure finance application online. We will prepare personalized options and have everything ready when you arrive, or complete much of the process virtually to save you time.
What is the difference between leasing and financing with you?
Leasing typically offers shorter terms and lower monthly commitments in exchange for mileage limits and turn-in guidelines. Financing builds long-term equity and allows unlimited miles and customization. We walk you through both paths to help you decide which aligns with your driving and ownership plans.
How do you handle trade-ins?
We provide market-based valuations that reflect condition, mileage, and local demand. Start with a quick online estimate, then complete an in-person appraisal. We manage the payoff and paperwork to make your upgrade smooth.
What service support do you offer after I buy?
Our service center provides scheduled maintenance, diagnostics, repairs, parts, and collision support. You will work with certified technicians who use factory guidance to help keep your vehicle performing at its best.
Can you help me order a specific configuration if I do not see it on your lot?
Absolutely. We make custom ordering straightforward, provide updates along the way, and review delivery timing so you know what to expect.
We are here to deliver a fundamentally better experience — one that is efficient, informative, and tailored to your goals. From the first walkaround to your first service visit, our team is focused on helping you get more from your vehicle every day around Rice Lake.
Ready to compare options, arrange a test drive, or begin your trade-in and finance plan? Connect with Don Johnson’s Cumberland Motors today to get answers, explore inventory, and request more information. We look forward to welcoming you and helping you drive home with confidence.
Request more information
Connect with us
