Lineup of Ford commercial vehicles

Built for the Road Forward

Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Don Johnson Ford

Welcome to Don Johnson Ford

Welcome to Don Johnson Ford, your destination dealership for new Ford trucks, SUV's, and electric vehicles in Barron County! Our team of Ford certified professionals proudly serve guests not only from Hayward, Rice Lake, Barron, and New Richmond but also from all across Wisconsin and Minnesota. Our state of the art showroom provides one-stop shopping for all of the popular models of Ford SUVs and trucks including the new Ford Bronco, Ford Maverick, and F-150 Lightning. We also specialize in configuring Super Duty trucks for our commercial use and construction clientele. If you're interested in Ford accessories we have you covered with our Ford certified parts and service departments.


As a fifth-generation family owner dealership, we've built our business on creating relationships. Every member of our team is committed to helping you find the right Ford vehicle within the purchase or lease budget you've established. Visit us today at 1925 Elm Street, Cumberland, WI 54829 or call us at 715-822-4931. Bloomer and Minong guests will find that the short drive to Cumberland is well worth the extra savings and phenomenal service you'll find here.


If you have questions about hybrid or electric vehicles (EVs) like the Ford Mach-E, Explorer, or Escape, search no further. Don Johnson Ford is a fully certified Ford EV dealer. Our team of noncommissioned sales professionals will gladly answer all of your questions about electric vehicle operation, battery range, or charging. We can also assist you with reserving the upcoming Ford F-150 Lighting or E-Transit!


FordPass Rewards members will enjoy earning rewards points on every vehicle lease, purchase, or service that can be redeemed for complimentary maintenance including oil changes, accessories, and more. Our Ford specialists will gladly help you download and set up the FordPass app on your iPhone or Android device so that everything you need to keep moving is right in the palm of your hand! To schedule your next oil change or tire rotation, click here.

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Don Johnson Ford 45.531185, -92.040453.