Don Johnson's Cumberland Motors

Ford Dealer near Rice Lake, WI

Ford Dealer near Rice Lake, WI

Ford Dealer near Rice Lake, WI View Inventory

Ford dealership near Rice Lake, WI

If you are shopping for a new Ford or looking for a trusted place to care for your current vehicle, you will feel right at home with our friendly, knowledgeable team in Cumberland. We offer an extensive lineup of the latest Ford models—trucks like the F-150 and Super Duty, versatile SUVs such as Escape, Bronco Sport, Explorer, and Expedition, and innovative electrified options like Mustang Mach-E. You can browse in person, search online, or even custom order a vehicle with your preferred trim, packages, paint, interior, and technology. Our advisors are Ford product experts who will help you compare features, schedule test drives, and dial in the configuration that suits your daily routine across Barron County. Many of our guests live or work near Rice Lake, WI, and appreciate the convenience of our location for quick showroom visits and service appointments between errands, school runs, and commutes. We also welcome neighbors from Almena and Clear Lake who want straightforward guidance and a modern shopping experience without the pressure. Behind the scenes, our service professionals are factory trained and equipped to keep your Ford performing at its best, and our collision center is available if life throws an unexpected curveball. At Don Johnson's Cumberland Motors, everything we do is centered on clear communication, thoughtful recommendations, and long-term support before and after the sale.

Ford Dealer near Rice Lake, WI - 2026 Ford Super Duty F-250

Ford Specials And Quotes

Finding a great offer on a new Ford should be simple, and our specials make it that way. We routinely feature savings on popular models across the lineup—work-ready pickups, family-friendly SUVs, and our latest hybrid and electric vehicles—so you can match your must-have features with a compelling deal. Our online showroom highlights vehicles with current promotions, and our specials page is updated frequently, giving you an easy snapshot of what’s trending right now. Prefer a personalized quote? Use our quick request tool to tell us the model, trim, and options you want, and we will prepare a transparent, itemized quote with no surprises. Our product specialists are non-commissioned, which means their focus is helping you explore options, not pushing a particular vehicle. If you have a trade, our instant valuation tool compares real-time market listings so you can see how your vehicle stacks up in the area. Shoppers near Rice Lake, WI often start online, then stop by for a quick test drive to confirm the right fit. At Don Johnson's Cumberland Motors, you can count on practical guidance, clear figures, and specials designed to help you move forward with confidence. Whether you are after a capable truck, an adventurous Bronco, or a comfortable daily-driver SUV, we make it easy to lock in a quote and keep your search on track.

Ford Dealer near Rice Lake, WI - 2026 Ford Escape

Auto Loans And Auto Finance

Our finance center is built to make your purchase or lease straightforward from the very first step. Begin at your convenience with our secure online application to get pre-qualified, then use our payment calculator to explore scenarios for different trims, terms, and down payment amounts. You can also check your estimated buying power in minutes—handy when you are narrowing down choices or planning for accessories and protection plans. We work with a broad network of lenders, including local credit unions and national banks, to tailor options for a wide range of credit histories. First-time buyer or rebuilding credit? Our team will walk through the details, explain how terms affect your total cost, and answer every question with patience and clarity. If you have a trade-in, we will factor its market value into your plan so you can see the full picture before you sign. Business owners can ask about commercial financing for trucks and vans—along with potential tax advantages—while consulting their tax professional for guidance. Many guests near Rice Lake, WI appreciate being able to complete most steps online and simply stop in to finalize signatures and take delivery. Whether you prefer the flexibility of financing or the shorter commitment of leasing, we will help you choose the path that fits your budget, your mileage needs, and the way you plan to use your new Ford.

Ford Dealer near Rice Lake, WI - 2026 Ford Mustang

Automotive Repairs And Services

Keeping your Ford in top condition is easy with our authorized service department and collision center under one roof. Our OEM and ASE-certified technicians use the latest diagnostics, service information, and genuine Ford or Motorcraft parts to deliver precise results—whether you are here for an oil change, brakes, tires and alignments, batteries, transmission service, or advanced diagnostics. Routine maintenance visits include multi-point inspections that look ahead to your next interval, so you can plan proactively and minimize downtime. If life happens, our collision center is ready with modern repair equipment to help restore your vehicle’s appearance and performance. Scheduling is simple—book online, call, or message us—and you can request available conveniences like concierge pick-up and delivery and complimentary loaner vehicles (subject to availability). We also service mixed-brand households, so if your driveway has more than Ford, we can still help. Guests who travel Barron County’s highways, run rural routes, or tow boats and small trailers to area lakes rely on our team for expert tire guidance, brake performance checks, and alignment corrections that keep handling crisp and confident. With clear estimates, status updates, and recommendations tailored to your vehicle’s age and mileage, our service experience is designed to remove uncertainty and help you get the most out of every mile.

Ford Dealer near Rice Lake, WI - 2026 Ford Explorer
Request Services

Whether you are comparing new Ford models, exploring current specials, applying for financing, or scheduling maintenance, we are ready to help with fast answers and thoughtful guidance. Reach out by phone, send us a quick message, or use our short online forms to request a quote, check availability, start your trade valuation, or set a time for a test drive. If you prefer a custom order, tell us the colors, packages, and features you want, and we will handle the details while keeping you updated from build to delivery. Our showroom and service teams coordinate closely, so if you have questions that touch both sides—like adding accessories, choosing protection plans, or aligning maintenance costs with your budget—we will connect you with the right expert right away. Expect prompt replies, clear next steps, and a comfortable pace that lets you decide with confidence. Many of our guests visit during a lunch break or on their way home, and we are happy to tailor appointments around your schedule. When you are ready, contact Don Johnson's Cumberland Motors for more information, and let us know how we can make your shopping or service visit even easier. We look forward to welcoming you, answering your questions, and helping you drive the Ford that fits your life today and well into the future.

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Thank you for reading the fine print! We try to provide the most accurate, up-to-date information regarding our vehicles and our services. However, occasionally we do make mistakes. In those instances, we reserve the right to correct our errors. (After all, nobody's perfect!) Before traveling across the country to visit us, please contact our team directly to verify all pricing and vehicle details. We want to ensure that your experience at Don Johnson Motors is exceptional!

*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.