2026 Ford Maverick Shopping Overview in Cumberland, WI
Model Overview
A Closer Look at the 2026 Ford Maverick
The 2026 Ford Maverick® brings big-truck versatility to an efficient, right-sized pickup that fits life in and around Cumberland, WI. If you have been researching compact trucks online and comparing capability, technology, and day-to-day practicality, the Maverick stands out with a standard hybrid powertrain, flexible bed innovations, and the kind of driver-assist tech that makes commuting, towing, and parking easier. Our goal is to help you decide if the Maverick is the smart fit for your needs—whether that is hauling DIY supplies from downtown Cumberland to your place near Beaver Dam Lake, loading up weekend gear, or navigating Barron County roads with confidence. Below, you will find a buyer’s guide that highlights performance, interior features, safety systems, trims, and how to shop confidently with our team at Don Johnson's Cumberland Motors.
On the Road
Performance & Capability for Every Mile
Every Maverick® is engineered to work hard without working you over. Choose the 2.5L full hybrid for everyday efficiency with smooth power delivery, or step up to the available 2.0L EcoBoost® for more punch and the available 4K Tow Package. With up to 4,000 lbs of available towing and up to 1,500 lbs of available payload, the Maverick is ready for trailers, toys, and project materials. Available All-Wheel Drive, specialized off-road hardware in the Tremor® model, and the performance-focused Maverick Lobo™ broaden the Maverick’s mission—from gravel turnoffs to twisty backroads. It all rides with a confident sense of control that’s rare in compact pickups.
Engine:
2.5L Full Hybrid or 2.0L EcoBoost
Powertrain:
FWD or available AWD
Towing:
Up to 4,000 lbs
Payload:
Up to 1,500 lbs
Inside the Cabin
Interior Comfort & Technology
- Seating: Room for five with available ActiveX®-trimmed seating surfaces for easy cleaning and everyday comfort
- Display: Standard 13.2-inch center screen with SYNC® 4 for quick access to apps and settings
- Outlets: In-cabin power plus an available 400-watt bed outlet to support jobsite tasks and campsite gear
- Connectivity: Seamless smartphone compatibility and multiple USB ports for charging and media
- Convenience: Intelligent Access with push-button start available on XLT and up for grab-and-go simplicity
Inside, the Maverick® blends practical storage with thoughtful materials and an intuitive control layout. The standard 13.2-inch touchscreen anchors the cabin with crisp graphics and fast responses, while supportive seats and smart cubbies make family errands or supply runs less of a juggling act. Available ActiveX®-trimmed seating holds up to the grit and grime of real life, and the cabin’s durable finishes reflect a truck built to be used every day. From plugging in tools on-site to queuing up directions for the next stop, the Maverick keeps it simple and smart.
Driver Confidence
Safety & Driver Assist Features
- Ford Co-Pilot360®: A suite of driver-assist technologies to help with awareness and confidence on busy roads
- Pre-Collision Assist: Automatic Emergency Braking with Pedestrian Detection for added peace of mind
- BLIS®: Blind Spot Information System with Cross-Traffic Alert available to aid lane changes and parking-lot exits
- Lane-Keeping System: Steering support to help you stay centered when the highway stretches on
- 360-Degree Camera: Available multi-view camera system to simplify close-quarters maneuvering
- Pro Trailer Backup Assist™: Available technology that helps you guide a trailer with a simple knob input
Safety in the 2026 Maverick® is anchored by Ford Co-Pilot360® technologies designed to assist—not distract. From alerting you to hazards to helping steady your path, these systems support confident driving on Highway 63 or County Road B. Available Pro Trailer Backup Assist™ and a 360-Degree Camera provide welcome help when backing down boat ramps or navigating tight driveways, while standard driver-assist features give every Maverick a strong safety foundation.
Trim Options
2026 Ford Maverick Trim Levels
| Trim | Highlights |
|---|---|
| XL | Standard 2.5L hybrid, 13.2-inch screen with SYNC 4, FLEXBED® Storage System, FWD with available AWD |
| XLT | Intelligent Access with push-button start, 17-inch painted aluminum wheels, 2K trailer hitch with 4-pin connector, available FX4® Off-Road Package |
| Lobo™ | 2.0L EcoBoost® engine, 7-speed quick shift transmission with paddle shifters, torque-vectoring capable twin-clutch rear drive unit, performance-tuned steering and suspension |
| Lariat® | 360-Degree Camera, heated front seats, heated steering wheel and mirrors, 19-inch machined-painted wheels, available Pro Trailer Backup Assist™ |
| Tremor® | Advanced 4WD with twin-clutch rear drive unit, rear drive unit lock, off-road tuned suspension with unique springs and shocks, skid plates |
We’ve Got You Covered
Why Buy from Don Johnson's Cumberland Motors in Cumberland, WI
We know that the right truck needs to fit your lifestyle and your wallet, so our non-commissioned team takes time to learn how you drive, where you drive, and what you haul. With local test loops, a full lineup to compare, and time-saving tools, our process is designed to be straightforward and transparent. From first click to first tow, our Cumberland team supports you with expert guidance, convenient service options, and a commitment to long-term ownership satisfaction.
- Local Test Loops: We route test drives on real Barron County roads—from downtown Cumberland to County Road B and US Highway 63—for meaningful evaluations
- One-Stop Shopping: We offer multiple brands alongside Ford to help you compare across segments on one lot
- Non-Commissioned Team: Our product experts are focused on your needs, not on commissions
- Concierge Service: Complimentary pickup and delivery options to keep service appointments simple
- Fast Trade Valuations: Our 15 Second Trade Value tool helps you see market data quickly
- Full-Service Facilities: Sales, Service, Parts, and Collision Center under one trusted roof
Trade-In Tools
Value Your Trade with Don Johnson's Cumberland Motors
Upgrading to a 2026 Ford Maverick® is easier when your current vehicle goes to work for you. Use our quick online trade-in resources—including our 15 Second Trade Value tool—to see real-time market data and get an estimate for your vehicle. You can upload a few details, view comparable listings, and apply the value toward your new Maverick, all from home. When you are ready, bring your vehicle by for a quick confirmation, and we will finalize the numbers while you browse colors, trims, and accessories.
Start My Appraisal
Competitive Strengths
How the 2026 Ford Maverick Stands Out
- Standard Hybrid: Most rivals do not start with a hybrid powertrain as standard equipment
- Smart Bed: FLEXBED® system supports DIY dividers, tie-downs, and creative cargo solutions
- Tow-Friendly Tech: Available Pro Trailer Backup Assist™ and 4K Tow Package build trailering confidence
- Screen Standard: A standard 13.2-inch center display exceeds many competitors’ base infotainment
- AWD Choices: Available AWD for both hybrid and EcoBoost® models supports four-season traction
- Capability Spread: Unique Tremor® off-road hardware and Lobo™ performance tuning broaden the lineup
Against compact and even some midsize truck alternatives, the Maverick® blends everyday efficiency with real utility. Where competitors often require a powertrain or tech upgrade to match the Maverick’s standard 13.2-inch screen or hybrid economy, the Ford gives you a head start. FLEXBED® makes organizing cargo far simpler than the basic beds you will find elsewhere, and the available Pro Trailer Backup Assist™ is a feature still missing on many rivals. For Cumberland shoppers who split time between county roads, hardware runs, and quick trips to Rice Lake or Barron, that versatility matters. Add the option for Tremor® off-road traction or Lobo™ performance tuning, and the Maverick carves out a unique space—useful during the week, fun on the weekend, and right-sized for parking on Elm Street or backing down local boat launches.
Start Shopping
Next Steps for Your 2026 Ford Maverick Search
Ready to zero in on your Maverick®? Browse our current inventory to compare colors and trims, then schedule a test drive to feel how the hybrid or EcoBoost® suits your routes. Get a head start on financing by submitting our secure application online, use our payment calculator to explore scenarios, and tap our 15 Second Trade Value tool to estimate your current vehicle’s equity. If you have questions about accessories, towing setups, or AWD availability on specific trims, contact our team—we are happy to help you build the Maverick that fits your life.
Local Support
Proudly Serving Cumberland, WI Drivers
Life in Cumberland asks a lot of a small truck—easy maneuvering in town, confident traction on rural roads, and cargo solutions that flex for work and weekend. The 2026 Ford Maverick® answers with capability, comfort, and technology that fit Barron County driving. Our team at Don Johnson's Cumberland Motors will guide you through the details, from choosing a trim and powertrain to setting up test drives and service. Whether you are commuting along Highway 48, hauling gear to Beaver Dam Lake, or packing up for a family project, we are here to help you get the most out of your Maverick.
*Vehicle images and features shown are for illustration only and may vary by trim and option.
Thank you for reading the fine print! We try to provide the most accurate, up-to-date information regarding our vehicles and our services. However, occasionally we do make mistakes. In those instances, we reserve the right to correct our errors. (After all, nobody's perfect!) Before traveling across the country to visit us, please contact our team directly to verify all pricing and vehicle details. We want to ensure that your experience at Don Johnson Motors is exceptional!
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.