2026 Ford F-150 Shopping Overview near Rice Lake, WI
Model Overview
A Closer Look at the 2026 Ford F-150
The 2026 Ford F-150® is built to do more of what Rice Lake, WI drivers ask from a full-size truck every day: tow confidently, haul with ease, navigate job sites with smart tools, and commute in a cabin that doubles as an office. What sets this generation apart is how thoroughly Ford pairs proven strength with intuitive technology. With best-in-class maximum available towing, a max available payload built to shoulder real workloads, and available features such as Ford BlueCruise hands-free highway driving and the Pro Access Tailgate, the F-150 is as much a buying-guide benchmark as it is a local workhorse. Whether you are narrowing trims, confirming bed and cab configurations, or comparing engine options, our team at Don Johnson's Cumberland Motors keeps your research grounded in real-world needs—from launching a boat at Rice Lake to trailering heavy equipment along US-53.
On the Road
Performance & Capability for Every Mile
Capability starts with choice. The 2026 Ford F-150® lineup offers five gas engines, including the available 3.5L PowerBoost® Full Hybrid V6, plus purpose-built off-road hardware on Tremor® and Raptor® models. It all adds up to the numbers that matter: up to a best-in-class 13,500 lbs max available tow rating and up to 2,440 lbs max available payload. Twin-intercooled EcoBoost® powertrains deliver quick torque for confident passing with a trailer, while the 5.0L Ti-VCT V8 keeps a loyal following for its broad power band and durability. Add in selectable drive modes, a two-speed automatic 4WD system on select trims, and the confidence of available Ford BlueCruise on compatible highways, and every mile—whether it’s a daily route into Rice Lake or a long haul across Wisconsin—feels built around you.
Engine:
3.5L EcoBoost® V6 (available)
Towing:
13,500 lbs max available
Payload:
2,440 lbs max available
Drive:
4x2 or 4x4
Inside the Cabin
Interior Comfort & Technology
- Display & Controls: 12-inch center display with clear, intuitive menus
- Head-Up Display: Available driver info projected within your line of sight
- BlueCruise: Available hands-free highway driving on compatible roads
- Interior Work Surface: Available fold-flat console for laptop or paperwork
- Seating Flexibility: Flip-up rear seats to maximize secure interior cargo
- Lockable Storage: Under-seat space to secure tools and valuables
- Audio Experience: Available B&O® Sound System with 8 speakers
- Connectivity: Available Ford Connectivity Package (1-year included with activation)
Step inside the 2026 F-150® and you’ll find a quiet, thoughtfully designed cabin that works as hard as you do. The available Interior Work Surface transforms the center console into a steady platform for a laptop or documents—handy for quick bids or route planning between stops. Large, clearly labeled controls and the 12-inch center screen make everyday tasks simple, and the available head-up display places key information where your eyes naturally fall. Families and crews appreciate the generous rear-seat space, secure under-seat storage, and the ability to flip rear seats up to carry gear away from the elements. Add the available B&O® audio, and your truck becomes a comfortable retreat on late drives back to Rice Lake after a long day.
Driver Confidence
Safety & Driver Assist Features
- Ford Co-Pilot360®: Standard and available driver-assist technologies
- Pre-Collision Assist: With Automatic Emergency Braking
- Blind Spot Coverage: BLIS® with Cross-Traffic Alert (available)
- Lane-Keeping: Lane-Keeping System (available)
- 360-Degree Camera: Available camera system for maneuvering and trailering
- Adaptive Cruise: Available driver-assist for smoother highway travel
- BlueCruise: Available hands-free highway driving on compatible sections
The 2026 Ford F-150® integrates safety into every drive with Ford Co-Pilot360® technology. Core systems are designed to help you stay aware of your surroundings and support you when traffic gets unpredictable. Available features such as a 360-Degree Camera make it easier to position a trailer in tight lanes, while available Adaptive Cruise Control and BlueCruise help reduce fatigue on longer stretches of highway. It’s peace of mind that complements the truck’s capability—ideal for shuttling between job sites around Barron County or heading out for a weekend at the lake.
Trim Options
2026 Ford F-150 Trim Levels
| Trim | Highlights |
|---|---|
| XL | Work-ready foundation, Regular/SuperCab®/SuperCrew® options, available 2.7L EcoBoost® V6, Class IV hitch, Ford Security Package (1-year included with activation) |
| STX® | Sport styling, 18-inch gloss black-painted wheels, unique sport cloth seats, available STX FX4® (201A), available F-150 Lobo™ Package |
| XLT | Adds available 3.5L PowerBoost® Full Hybrid V6, available 360-Degree Camera, Zone Lighting, strong feature-value balance |
| Lariat® | Available 5.0L V8, two-speed automatic 4WD with neutral towing capability, B&O® Sound System, upscale comfort and tech |
| Tremor® | Purpose-built off-road confidence, available 5.0L V8, Selectable Drive Modes, Trail Control® with Trail 1-Pedal Drive and Trail Turn Assist |
| King Ranch® | Western-themed luxury, exclusive exterior theme, available multicontour with Active Motion® leather seats, available twin-panel moonroof |
| Platinum® | Premium refinement, available 3.5L PowerBoost® Full Hybrid V6, available Platinum® Satin Appearance Package, available head-up display |
| Raptor® | Desert-bred performance, available 5.2L supercharged V8, 4x4 with Hi-Lock Transfer Case, available Dual-Valve Fox™ Racing Shocks, available 37-inch tires |
We’ve Got You Covered
Why Buy from Don Johnson's Cumberland Motors near Rice Lake, WI
We understand how Rice Lake drivers shop—efficiently, with straightforward guidance and real choices. Our non-commissioned consultants help you compare trims and powertrains side by side, ensuring you drive home with the F-150® that fits your towing needs, bed length preferences, and daily comfort must-haves. With OEM and ASE-certified technicians, online scheduling, and available concierge pickup and delivery, we make ownership simple. As a long-standing, family-led dealership serving Barron County, we back every purchase with a culture built on doing the right thing and taking care of our guests for the long haul.
- Local Convenience: Short drive from Rice Lake with flexible test drive and service scheduling
- Non-Commissioned Team: Product experts focused on your goals, not a commission
- Transparent Process: Clear, upfront information and digital tools from start to finish
- One-Stop Shopping: Multiple brands and a deep selection to compare in one visit
- Certified Service: OEM and ASE-certified technicians, pickup and delivery options
- Community Roots: Fifth-generation family business with 100+ years of local service
- Trade & Finance Tools: Quick credit application, payment calculator, and rapid trade valuations
Trade-In Tools
Value Your Trade with Don Johnson's Cumberland Motors
Trading in should be quick and confidence-inspiring. Use our 15 Second Trade Value tool to see market data for your current vehicle, then apply that equity toward your new 2026 Ford F-150®. You can complete most steps from home—upload basic vehicle information, explore estimated values, and connect with our team for a professional in-person appraisal. We streamline the process so you can focus on choosing the right F-150® trim, cab, and bed configuration for your lifestyle.
Start My Appraisal
Competitive Strengths
How the 2026 Ford F-150 Stands Out
- Best-In-Class Tow: Up to 13,500 lbs max available towing for serious jobs
- Payload Leadership: Up to 2,440 lbs max available payload for heavy hauls
- Hybrid Option: Available 3.5L PowerBoost® Full Hybrid V6 for power and versatility
- Hands-Free Driving: Available Ford BlueCruise for compatible highway sections
- Smart Access: Available Pro Access Tailgate swings out up to 100 degrees for easier reach
- Off-Road Breadth: Tremor® and Raptor® models for purpose-built terrain capability
- Cab/Bed Choices: Regular, SuperCab®, SuperCrew® with 5.5-, 6.5-, or 8.0-foot beds
- Camera Confidence: Available 360-Degree Camera for yard maneuvering and trailering
Full-size pickups are competitive across the board, yet the 2026 F-150® continues to separate itself where it matters to Rice Lake shoppers. Class-leading maximum available towing ensures your camper, horses, or equipment are well within reach. While rivals offer strong engines, the F-150® matches power with breadth—five gas engines plus an available full hybrid—so you can dial in torque, efficiency, and drivability to suit how you actually tow and haul. Available BlueCruise helps reduce fatigue on I-94 or US-53, and the available Pro Access Tailgate lets you get closer to the bed—up to 19 inches closer—even when you’re hitched, a common point where other trucks come up short. Off-road enthusiasts around Barron County will also find more specialized choices, from the terrain-ready Tremor® to the high-speed desert capability of Raptor®.
Start Shopping
Next Steps for Your 2026 Ford F-150 Search
Ready to tailor a truck to your needs? Start by browsing our 2026 Ford F-150® inventory to compare cabs, beds, and powertrains. Schedule a test drive to feel the difference in ride and tech, apply for financing online to save time at the store, and use our 15 Second Trade Value tool to estimate your current vehicle’s equity. If you have questions about towing configurations or the best trim for everyday life around Rice Lake, contact our team—we are here to help.
Local Support
Proudly Serving Rice Lake, WI Drivers
From hauling gear to the lake to commuting between projects across Barron County, the 2026 Ford F-150® is built for the way Rice Lake drives. Our team at Don Johnson's Cumberland Motors will guide you through selecting the right configuration, setting up technology like BlueCruise, and planning maintenance with our certified technicians. We are proud to support your ownership experience from the first test drive to your next trade-in—so you can focus on getting more done with a truck that’s ready for it all.
*Vehicle images and features shown are for illustration only and may vary by trim and option.
Thank you for reading the fine print! We try to provide the most accurate, up-to-date information regarding our vehicles and our services. However, occasionally we do make mistakes. In those instances, we reserve the right to correct our errors. (After all, nobody's perfect!) Before traveling across the country to visit us, please contact our team directly to verify all pricing and vehicle details. We want to ensure that your experience at Don Johnson Motors is exceptional!
*Any MPG listed is based on model year EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid only) and other factors.